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Copywriter & Brand Strategist
INSIGHT | STRATEGY | IDEATION
CLICK ON A BOX TO FIND OUT THE WHAT + THE WHY + THE HOW
BRAND INSIGHT
Brand Universe + Brand Audit +
Brand Analysis = Brand Insight
BRAND STRATEGY
Most Brands are in it for the long haul.
Stands to reason. And yet…
BRAND STORIES
Story is how we make sense of the world…
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BREAKOUT IDEAS
A Creative Brief should be a catalyst for the creation of inspired ideas. And yet…
CREATIVE DIRECTION
The first job of any advertisement is
to surprise. And yet…
CREATIVE THINKING
5-Step Process for Creating Ideas… but buyer beware
CREATING BRAND NAMES
No foolproof ‘Naming’ process yet exists. And yet…
PRESENTATION SKILLS
Life is one long, never-ending Presentation Pitch. And yet…
PITCHING NEW BUSINESS
Winning a Pitch is rarely to do with logic or even the quality of the creative work.
How On Earth Do I Know What I Do…
SOME OF THE STORIED COMPANIES & BRANDS I'VE ADVISED OR CREATED WORK FOR IN:
THE USA | THE UK | EUROPE | JAPAN
INSIGHT | STRATEGY | IDEATION
ON CALL AND READY TO GO
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