Copywriter & Brand Strategist

INSIGHT | STRATEGY | IDEATION

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CLICK ON A BOX TO FIND OUT THE WHAT + THE WHY + THE HOW
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BRAND INSIGHT

Brand Universe + Brand Audit +

Brand Analysis = Brand Insight

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BRAND STRATEGY

Most Brands are in it for the long haul.
Stands to reason. And yet…

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BRAND STORIES

Story is how we make sense of the world…
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BREAKOUT IDEAS

A Creative Brief should be a catalyst for the creation of inspired ideas. And yet…
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CREATIVE DIRECTION

The first job of any advertisement is
to surprise.
And yet…
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CREATIVE THINKING

5-Step Process for Creating Ideas… but buyer beware
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CREATING BRAND NAMES

No foolproof ‘Naming’ process yet exists. And yet…
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PRESENTATION SKILLS

Life is one long, never-ending Presentation Pitch. And yet…
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PITCHING NEW BUSINESS

Winning a Pitch is rarely to do with logic or even the quality of the creative work.

How On Earth Do I Know What I Do

SOME OF THE STORIED COMPANIES & BRANDS I'VE ADVISED OR CREATED WORK FOR IN:
THE USA | THE UK | EUROPE  | JAPAN

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INSIGHT | STRATEGY | IDEATION
ON CALL AND READY TO GO